This Wednesday's Webinar with @JayBerkowitz: PR Campaigns and Social Media

As social media continues to develop and enrich our marketing lives, you have to wonder just how much the traditional PR campaign plays into our strategies. With the ever-changing face of online marketing, there are a few ways you can integrate the two for a much healthier relationship. Jay Berkowitz, Internet Marketing Club Founder, and CEO ofwww.TenGoldenRules.com will share recommended strategies for generating Public Relations coverage from Social Media

The presentation will cover:

· Building social relationships with the media
· Monitoring and lead identification strategies
· How to make your news social
· Strategies to get new to news to flow uphill, and downhill
· Facebook and PR
· Search Engine Optimized press releases
· The 3 E’s of Social Media
· A Cascading Content strategy for your Social Media

Click here to register for FREE (5-1-13 at 12:30pm EST):
http://bit.ly/11A4koF

About Jay Berkowitz: 

Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty years of marketing experience, Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald's Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.

Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of www.TenGoldenRules.com, a strategic online marketing consulting business based in Boca Raton, Florida. He is the host of the Ten Golden Rules of Internet Marketing Podcast, an Adjunct Professor with the University of San Francisco Internet Marketing Course and he has been profiled in the Wall Street Journal, The Business Journals and he was interviewed on FOX Business TV.
Click here to register for FREE (5-1-13 at 12:30pm EST):
http://bit.ly/11A4koF

Read More

Three Factors for Getting Car Loans After Bankruptcy

It is an obvious declaration to say that bankruptcy is a situation which offers particularly difficult difficulties. For a start, there is typically a judgment attached to being announced insolvent, and for years subsequently creditors are likely to decline programs. But these difficulties can be get over, and when a new car is needed, for example, it is possible to get a car financial loan after bankruptcy.

Admittedly, the idea of obtaining financial loan acceptance despite bankruptcy might seem unusual. This is because credit score scoring are effectively damaged as a result of bankruptcy, with former debt wiped out without ever being paid. But a constant return to a favorable credit score score status is possible when dealing with one financial loan at the same time.

A car financial loan can play a critical role in restoring credit score scoring, and indeed financial reliability. But complete recovery needs some strategic thinking and tolerance. Until then, some puts at risk are necessary when applying for any kind of financial loan.

Patience Is The key

People file for bankruptcy because of their inability to clear their debts, but the consequence of that move is a difficulty in getting financial loan acceptance again. Candidates do not want to have to face intolerable attention levels, but with credit score scoring extremely low there is little choice. So, getting an affordable car financial loan after bankruptcy needs tolerance.

There are many creditors willing to provide the specific needs of a bad credit score score people, even if they are insolvent. However, these creditors usually use great attention levels to balanced out the added danger they are dealing with. And while getting financial loan acceptance despite bankruptcy is a positive, the financial loan itself may become very expensive.

Securing better terms means making the effort to improve the money score rating before dealing with a car financial loan. For example, a number of small cash advance loans could be taken out and paid back very quickly. After 2 or 3 months, the ratings will have improved enough to see attention levels reduced, and a car financial loan should be easier to obtain.

The Importance Of Employment And Income

Lenders are getting a major danger when they allow a car financial loan after bankruptcy, and because of this, attention prices are usually kept great anyway. Luckily, there are other factors that can help to see the attention reduced.

For example, a efficient earnings from a constant job guarantees the lending company that the monthly installments can be created without fail. This can help applicants secure financial loan acceptance despite bankruptcy, with at least the practical issue of installments satisfied.

Logically, of course, earnings is a vital factor in an program for any financial loan, not just a car financial loan. But when the program is created after bankruptcy, the significance of earnings is greater. In many cases, it is the fact a efficient earnings is assured that shifts the deal.

Choosing A Lender

Most traditional creditors prefer to ignore programs for a car financial loan after bankruptcy. The purpose is foreseeable, with concern over installments the worldwide excuse. However, those fearless enough to see that people are willing to restore their credit score standing, are more open to allowing acceptance.

Of course, obtaining financial loan acceptance despite bankruptcy is often dependent on who is applied to as much as how strong the program is. But by and large, online creditors are more willing to allow them because their financial loan products are created to serve the needs of that specialized niche.

Read More

Looking for Greater Student Ownership? Encourage "Better" Thinking

Anyone who reads either this blog or The Art of Education, knows I am a big advocate of growth mindsets and the potential impact "get better" thinking has on student achievement. This is one reason why having a growth mindset is one of the seven principles of Thrivapy. One of the many reasons why I encourage "better" thinking over "be the best" thinking is how well "better" relates to developing ownership and responsibility (taking ownership is also one of the seven Thrivapy principles).

"Be the best" thinking depends on comparing one's performance against another group or another individual. As a former athlete and coach, I have no problem keeping score to measure wins and losses, but when it comes to personal development, which is what school is supposed to support, measuring against others to determine gains presents an obvious problem - you have no control over how well someone else performs. You only can control your own efforts. Measuring against someone else not only can make a great effort on your part seem less important than it really is, but having another person in the equation provides a student with an easy excuse for their performance, especially if it was less than satisfying.

Excuses are "anti-ownership missiles"!

If you want to build ownership and responsibility, try "better" thinking. Using this mindset, there is only the student and her efforts to evaluate progress. Progress is measured purely against one's own results over time. If things go well and progress is seen, it is easier to highlight that progress without another's "score" visible. If things do not go as well as expected, there is no built in excuse to deflect responsibility.

Learn from the experience and try again with a new lesson learned and a better ideas of how to be more successful next time.

Read More

The Top 3 Social Media Guidelines for Your Company

You may have realized that your company needs a Facebook page, a LinkedIn page, and other social media accounts, but it's also important to establish a company-wide social media policy when you establish those pages. Here are our top 3 tips for establishing the perfect social media policy for your company:

• Create and cultivate a specific "voice" that translates across all of your social media. Your company's voice should be consistent and reflect company values.
• Give your social media to people you can trust and allow them to respond on the fly. It's important that the social media team be able to respond in real time to whatever is happening at that moment.
• Make everyone in your company a brand ambassador by offering up guidelines for employees when discussing their workplace online. Most people have social media accounts, so it makes sense that employees would talk about their workplace occasionally.

For more tips on establishing the perfect social media policy for your company, check out our article on social media policy on our website.

Read More

Tomorrow's webinar with @ChadPollitt - Improving Traffic & Conversions with Content Marketing

Whether you realize it or not, there can always be an improvement in how you're turning

real online marketing into more viewers and more buyers. Web marketing analyst and expert Chad Pollitt comes to our Wednesday Webinar series with his knowledge of increasing traffic and conversions within the aspect of content marketing. This presentation will explore the relationship between online content, its channels of distribution and the top of the sales funnel using over three years-worth of data. In addition, the inbound marketing campaign process will be defined and dissected. The bottom line is that attendees will leave knowing exactly what they need to do and how to do it in order to substantially improve web traffic and conversions from all inbound channels.

Click here to register for FREE (4-24-13 at 12:30pm EST)
http://bit.ly/15fqVfl

Bio:
For more than 10 years Chad Pollitt has played an integral role in designing, developing, deploying, executing and tracking robust web marketing strategies for hundreds of companies and brands. He is a decorated veteran of Operation Iraqi Freedom, a former Army National Guard Commander and the Director of Marketing at digitalrelvance (formerly Slingshot SEO). He’s authored several inbound marketing ebooks, is a member of a Forbes Top 100 list and has been featured by several top media brands. His other writings and articles have been published in dozens of newspapers, magazines and websites throughout the world.

Click here to register for FREE (4-24-13 at 12:30pm EST)
http://bit.ly/15fqVfl

Read More

Promoted Tweets Based on Real-Time Signals

This week, Twitter rolled out their latest ad platform feature – keyword targeting in timelines. Advertisers can now target Promoted Tweets to users based on keywords in their latest Tweets and the Tweets they recently engaged with. The good news is that this enhancement does not result in more frequently displayed Promoted Tweets, so it’s not intrusive to users.

Targeting users based on real-time context signals affords the ability to show more relevant ads. Further targeting is offered based on options such as geographic location, device and gender, with options to use keywords as either phrase match or unordered keyword match.

While testing this ad option, it’s important to monitor and gauge the sentiment of your Promoted Tweets campaigns to optimize its effectiveness.

How do you think your business could leverage these types of ads? Please leave your thoughts below in 140 characters. : )

Like this post? Connect with Erika Barbosa on Google+.

Image credit: MDGovpics

Read More

Top 3 Tips for Increasing Company Blog Traffic

Want to optimize your company's blog but not sure how? Let us help you make sure that all of your company's blog posts are perfectly optimized so that all of your content is easily located by potential customers. Here are our top 3 tips for optimizing a blog post:

• Select 2 keywords that fit the topic of the article - a more general, or main, keyword, and a more specific, or secondary keyword.
• Next, optimize the body copy. Do this by adding the main and secondary keywords in the text where it makes sense. Don't put it in where it doesn't - this "keyword stuffing" will eventually get you in trouble with Google.
• Next, create your "title tag." This is the title of the article that will show up in a search engine. Make sure you include the main keyword and make it as catchy as possible to gain clicks.

Want more tips for optimizing blog posts? We have more detailed descriptions of our top 3 tips, as well as 3 additional tips, available for free in our article on increasing blog traffic.

Read More

3 Questions to Help Strengthen Parent/Teacher Relationships

Parents play a significant role in the success of a student. As a important member of the student's learning team, parents should be informed and appropriately involved in their child's school experience. However, this role takes different forms as students mature and move through different developmental stages. As a result, the nature of parent involvement also changes, which can lead to misunderstanding and an unnecessary strain on the parent/teacher relationship.

Recently, a parent of a school aged child ask me about how to establish a better partnership with his child's teacher. I suggested that the parent engage in a conversation with the teacher using the questions below as a guide.

1. How can I, as a parent, best support your work as the teacher?

2. What should I expect in terms of development from my child this year?

3. What are your expectations of my child in terms of effort?

These questions not only allow the key developmental issues to emerge as the basis of the conversation, but also recognize and respect the fact that the parent is the expert on their child and the teacher is the expert on the instruction.

Read More

This week's webinar with @MargieSchneider: How To Maximize Your Presence With Facebook’s Recent Changes

Facebook is constantly changing, and it can be very hard to keep up. But, they’ve made a couple of recent changes that can make things easier and better for advertisers, if you know what to do. We’ll focus on creating a smart strategy for your cover image (hint, it’s all about the “likes”) and the newest ways to make a big splash in the newsfeed and get your posts noticed more than ever. Fortunately, our very own Margie Schneider, VP of Operations at Ten Golden Rules and Facebook expert, is on board for this week's Wednesday Webinar. You'll learn everything needed to stay on top of Facebook's ever-changing landscape, giving you the most tools to succeed in the online marketing world. 

Click here to register for FREE (4-17-13 at 12:30pm EST)
http://bit.ly/12rvJKu

About Margie Schneider: 

Margie Schneider has been involved with the interactive medium since 1994. She has participated in everything the Internet has to offer: developing, designing and delivering web sites; online advertising and promotion; search engine marketing: SEO and PPC and community and electronic communication. Her specialties include: social media, search engine optimization SEO, PPC management, online reputation management, project management, personnel management, strategizing web development and design solutions; as well as experience marketing across all media types.Click here to register for FREE (4-17-13 at 12:30pm EST)
http://bit.ly/12rvJKu

Read More

Wealth Of Knowledge

The wealth of knowledge does not have anything to do with having A wealth of knowledge.

Why?

Because knowledge kept to oneself serves little purpose and has virtually no value to anyone other than the holder of the information. The value (wealth) of knowledge is not based on having it. Rather, the value of knowledge is found in sharing it.

Value is created when someone is willing to give something in exchange for something else. The currency can be money, goods in kind, attention, time, etc. Having knowledge does not create value, making your knowledge available so others can improve their own understanding adds to the collective wisdom and, thus, has value - especially in a world where the long tail affects practically all markets (including knowledge).

In essence, the wealth of knowledge is directly linked to the sharing of knowledge, not the storage of knowledge. This act of sharing also creates knowledge for those who were previously less informed.

For those looking to assign value to their educational experience, this logic suggests that reflecting on the opportunities to share and create knowledge may be a good place to start.

Read More

Make Your Remarketing More Powerful via Google Analytics

Google Remarketing has proven to be a lucrative tactic for many advertisers. The product is continuously improved upon such as being able to target Similar Audiences, adding to your ability to identify and gain new customers.

Are you looking for a way to hone in even further on your target audience? Let me introduce you to Google Remarketing via Analytics.

This Remarketing method allows you to tap into your website’s metrics to show targeted ads for what your visitors are looking for. For example, if you want to target people who have visited your website more than three times in the past 7 days and purchased $300 of product – you can. In this case, it may make sense to remarket to them with a “loyalty discount”.

You will need to do a quick integration between your Google Analytics and Google AdWords accounts to take advantage of this feature. There is also a necessary small update to the Analytics code snippet.

Remarketing via Analytics allows for sophisticated targeting using rich insights while broadening your reach.

What opportunities do you see for energizing your Remarketing campaigns with this product?

Like this post? Connect with Erika Barbosa on Google+.

Image credit: StockMonkeys.com

Read More

Purchasing a Cars With the Help of a Car Loans

There are many people who choose attaining their location without using trains and vehicles systems like vehicles or cab taxis. Awaiting a cab to successfully go by or quit when you originate them can be a problematic process that a lot of people would rather miss. Though affordable, bus trips can be traumatic, especially during hurry hour when people are packed into the vehicle. The jostling and the disturbance level can quickly feel imprisoning for many individuals. Even a fun and relaxing journey can be annoying when the travel is distributed to unusual people. Having your own vehicle is indeed a more pleasant and viable option for the creation of these days. Unfortunately, not everybody can manage buying a new vehicle, at least not through available financial situation. If this is the situation, there is no need to fear. These days, getting a car loan can be simple.

Vehicle Type
For those that have come to a decision of making an vehicle purchase, the next stage is to determine exactly what kind of vehicle to obtain. There are many kinds of vehicles in the market, each one with its own features. Those that have a family should opt for a van or a in the same way huge vehicle able to provide more travelers. SUVs are a primary option for those that like going out of city on seashores and similar activities since they have room for umbrellas, chillers, hand bags, show up forums and many more outside fun items.

Financing
Once the kind has been identified, customers should determine the price of the specific vehicle. Keep in mind that the financial institution will often use the actual price as a foundation for the transaction per month rates. If the rate suits individual current price range or wage then there should be no problem. On the other hand, it must be kept in mind that the price should not intervene with any other costs or other requirements in the family, such as food, water, power, etc.. If this is the situation, then perhaps a better substitute is to decide on a more affordable vehicle, that drops within the individual price bracket.

Car Loan Firms
There are several organizations that are able to manage many potential car customers with a car loan in order to help them obtain their chosen vehicle. Obtaining a car loan is a sensible substitute for people who currently do not have adequate resources for buying a car. The best part is that these organizations are generally simple to find. Plenty of organizations are promotion these options all over the internet so that internet surfers are able to find them quickly. Associates can be achieved through email or sometimes via on the internet conversations. Thanks to this awesome solution, there is nothing that can quit a person from obtaining the vehicle of their goals.

Read More

A Strong Start to Each Class

In the same amount of time it takes you to read this post, you can start each class with clarity and purpose which, in return, leads to better student engagement and focus.

The formula is simple.

1. Recall what has happened.
2. Explain the current situation.
3. Provide a vision for the day.
4. Give a reminder of what is yet to come.

Recall what has happened

Talk with students about what the class did in its most recent meeting. Give a brief progress report on the topic or project the class is currently discovering. Using a map analogy, this is when you show the group where you have already been and what you have done to get where you are.

Explain the current situation

Using the same map analogy, this is where you mark your current location. In class, a statement telling students where you believe the class is, in terms relative to the topic or project at hand, provides their current location.

Provide a vision for the day

The vision for the day is articulated in positive terms and describes the ideal progress you expect given the time you have in class that day. In other words, "Here is what we can accomplish today..."

Give a reminder of what is yet to come

This final suggestion gives the students a preview and/or reminder of what remains once class ends that day. This step helps put the day's vision in perspective and keeps students focused on the long term goal as well as the daily goal. This step is also useful at the end of class.

A strong start provides the foundation for a clear and purposeful class which is a key component to student engagement.

Read More

This Wednesday's Webinar with @MatthewRayScott: The 7 P's of Brand Positioning for Physicians

The Internet Marketing Club presents:

The 7 P's of Brand Positioning for Physicians

by Matthew Ray Scott

Matthew Ray Scott, principal and creative director at FEED, is the Wednesday Webinar guest for this week, and we couldn't be more excited! By attending this week's webinar, physicians will learn how brand positioning can transform your practice into a brand that can achieve differentiation in the marketplace- with a distinctive philosophy, identity, and way of doing business. If you're a physician or online marketing agency looking to tighten up your specific brand practices, this webinar is not to be missed!
Click here to register for FREE (4-10-13 at 12:30pm EST)
http://bit.ly/13VcAW4

About Matthew Ray Scott:

Matthew Ray Scott is a Principal + Creative Director at FEED. The Agency (FEED), a physician brand talent agency located in San Diego, California. He has more than 22 years of healthcare brand marketing experience as an executive for medical device companies and advertising agencies. Matthew's entrepreneurial success story was featured in the best-selling book, Escape From The Cubicle Nation. Before starting his healthcare brand marketing career, Matthew served as an Army Officer- a Psychological Warfare Officer and a Medical Service Captain with the 82nd Airborne Division. Today, Matthew and his family can be found in San Diego, California or a vacation home near the Oregon Pinot Vineyards learning to become a gentlemen farmer. To learn more about FEED, www.feedtheagency.com.

Click here to register for FREE (4-10-13 at 12:30pm EST)
http://bit.ly/13VcAW4

Read More

Student Resilience and Taking Action

A goal without taking action is, essentially, a wish, a hope, or a dream. That is why setting goals without taking appropriate action is an exercise in futility. This is one of the pitfalls with helping students set goals. Once set, the process usually stalls because their is an assumption that the student, now that she has a goal, will "go for it" and find a way to achieve it. However, life is full of challenges and reasons to loose sight of your goal. As a result, students tend to be more successful with strategies in place that help them stay resilient in the face of difficulties.

I like to think of resilience as stubbornness directed at a worthwhile cause. Here are some ways to support student resilience.

Think "Why?"

When faced with the temptation to give up, remind yourself of why the goal is important. The result of this reminder will uncover one of two things. Either the goal is still a priority or it has been replaced by a higher priority. If it remains a high priority, keep going. If it has been replaced, move on.

Form a team

If you can find a group that is facing a similar challenge, you may find help by working together. When faced with accomplishing a goal for yourself, it is easier to give up than it is knowing others are also counting on you.

Smaller pieces

Difficult or unfamiliar goals can get overwhelming if you try to accomplish them in broad strokes. Break the actions into smaller and more manageable pieces. This helps you track progress, which is an important part of sticking with your goal.


Release the mantra!

No, the mantra is not some horrible monster. Your mantra is a short phrase that is easy to remember and clearly articulates your goal. For example, if your goal is to do a better job of handing in your homework on time, then you mantra may be something like "My homework; always on time." When you feel like you are moving away from your goal, repeat your mantra a few times. You may find it helps build resilience.

More than "What?" and "How?"

This is advice I often give. Knowing what and how is certainly important, but by adding "when" and "where" to your action plan has shown to increase the likelihood of you following through. Add "When?" and "Where?" to your plan to aid resilience.

Read More

Things Every Student Should Know

Successful students know plenty, but some of what they know will never appear on a test or exam. While facts and figures are important and have their place in school, every student is not going to know everything. However, if I had to choose a few questions to which every student knew the answer, the list would include the following:

1. What is your purpose as a student?

This question speaks to the student's sense of mission. Generally, students can take two approaches to their role. One is the student as a receiver of an education. The second is a student as a producer of educated work. I advise students to reflect upon and move towards the second.

2. If all barriers to success were removed, what does an ideal school experience look like?

Another *foundations question, this asks students to craft a vision of success. An important element here is the need for specifics in the description. I have found that greater specificity leads to greater chances of success.

3. (2 part question) - What are the barriers to your ideal experience and how can you overcome them?

Of course the ideal is probably out of reach (if it wasn't out of reach, you would have gotten there by now), so facing reality and recognizing the real challenges facing your success is important. Knowing the difficulties you are about to face makes it easier to identify where you may need to work harder, who you may need to get on your team, and what type of help you may need along the way.

4. (2 part question) - What beliefs do you have about being a student and what actions are implied by those beliefs?

This question can be a difficult one to answer. It is difficult because your answer can reveal some inconsistencies in your work which would need to be addressed. For example, if one of your beliefs is that homework is an important part of getting better and getting better is an essential aspect of education, then the implied action is that you would always do your homework. For a student, this could be a difficult conclusion to manage, especially if you realize either you really do not hold that belief or you need to adjust your actions. Sometimes, neither course of action is attractive. However, the exercise of reviewing belief/action continuity can uncover some useful insights into why a student is not as satisfied or successful as they would like to be.

5. What did (will) you do to be a better student today?

I like this question better than, "What happened in school today?" One reason is that this question focuses on growth mindsets. Second, because this question is more focused, you are more likely to get a specific answer instead of "nothing" or another equally less descriptive answer.

6. What did (will) you do to help someone else be a better student today?

This is the previous question's cousin. After reflecting on your own growth, this one turns your attention to others. One of the principles of Thrivapy is relationship building and nothing helps build relationships like sharing your talents, ideas, knowledge, etc. with others. By helping others, we help ourselves. For example, I played baseball from the time I was able to walk  through college. Upon graduating, I became a high school baseball coach (which I continued to do for about 10 years). To this day, I am convinced that I was a better batter while I was coaching players and sharing what I knew than I was when I played.

7. Who are the people you can count on to support your efforts? Who is on your team?

When I played and coached baseball and football, I had a shirt with the word TEAM spelled out in all caps with the meaning "Together Everyone Achieves More" written on the back. While such messages are common in sports, the work of the student is often very much a solo act. Even with increased emphasis on collaboration, students can easily feel alone and unsupported when things begin to get a little tough.

We live in, arguably, the most connected society in the history of the world. Now, more than ever, it is easy to form a community of like-minded and talented people and tap into the collective genius of the group to help get you through difficult times. This is when knowing who is on your learning team and what they can do to help benefits students. This team can include parents, teachers, administrators, friends, other relatives, etc. Having a team in place does not, however, diminish the student's responsibility to act and make satisfactory efforts. What the team does is elevate the potential of the individual by creating a network through which knowledge is created and shared.

These are important questions and are the basis for some of the Thrivapy conversations I have with students. One of the great aspects of these questions is that with very little adjustment, they are as applicable to helping almost anyone, including teachers, find greater clarity, satisfaction, and success in their work.


* The term "foundations" is what I use to include mission, vision, beliefs, and philosophy as a single part of one's ability to find greater purpose, direction, satisfaction, and success. The foundations concept is one of the seven principles upon which Thrivapy works.

Read More

One Highlight to Google Enhanced Campaigns

When Google Enhanced Campaigns launched a couple of months ago, it received mixed reviews. The constraints of targeting tablet/desktop versus mobile are hard to swallow despite coming with a few bells and whistles that advertisers do indeed look forward to.

One highlight to Enhanced Campaigns is the upgraded ad extensions. Advertisers now have enrichments such as upgraded offer extensions, free phone call tracking, and more detailed reporting. You also have the flexibility to specify dates, days of week, or times of day for your sitelinks to appear.

The reporting upgrade really appeals to me. For instance, you can review data showing how an extension performs against other elements on an ad (e.g., other extensions or the headline) allowing you to fine-tune your campaigns even further. As a marketer, the more detailed statistics you can gain from your campaigns, the more intelligence you can apply to your optimization.

Do the Enhanced Campaigns’ upgrades outweigh the cons for you? Have you upgraded your campaigns yet? Please leave your thoughts below in the comments.

Like this post? Connect with Erika Barbosa on Google+.

Image credit: bfishadow

Read More

Today with @RidgelyG! Learn how a tiny SHIFT can make a huge difference!

The Easter holiday has settled, and we welcome in both the month of April and the springtime weather. While many of you are surely looking out your window wishing you were outside, we invite you to this week's Wednesday Webinar with author and respected speaker Ridgely Goldsborough. 

Learn how a tiny SHIFT can make a huge, instantaneous difference.

Change is hard. Change sucks. Change hurts. Forget BIG CHANGE. All you need is a little SHIFT. Let Internet Guru, Ridgely Goldsborough,show 
your prospects on a biological level and convert your marketing into a conversion machine—more prospects, more sales, more raving fans,over night.

Click here to register for FREE (4-3-13 at 12:30pm EST)
http://bit.ly/10PUFMr

About Ridgely Goldsborough:

Author and International Speaker, Ridgely Goldsborough, started his first business at the age of 16. After graduating from Law School, he earned his first million at the age of 29 and in the last three decades, started 43 companies. For one of those businesses, he founded Domain Street Magazine, the very first internet based magazine about the domain name industry. Ridgely and his team have over 400 active websites in multiple business verticals and he speaks around the world, in both English and Spanish, as one of the foremost experts in internet marketing, with a specific emphasis on video-based follow up sequences, the secret sauce to online campaigns. He has written 11 books, hosted hi s own television show and
created dozens of audio and video programs on success and prosperity, and conducted dozens of online marketing campaigns resulting in millions of dollars in sales. In addition, Ridgely is the co-author of The SHIFT and co-founder of the WHY Formula, the revolutionary marketing program used by professionals world wide to attract ideal clients. He is a frequent speaker at the top internet marketing conferences on the use of the internet to build marketing networks based on the WHY of the company founder. When not traveling (which is rare), Ridgely lives in Florida on the water, with his wife, Kathy. They have four children and share a passion for travel, fine wine and building businesses.

Click here to register for FREE (4-3-13 at 12:30pm EST)
http://bit.ly/10PUFMr

Read More

Dealing With "Completion Amnesia"

"Completion amnesia" is a term I use to describe a student's insistence on having completed an assignment, but cannot recall any or all of these questions.

1. Where is the assignment?
2. When is the assignment due?
3. Why was the assignment given?

Completion amnesia reaches its peak for many students during the middle school years (grades 6-8, ages 11-13). It is often misunderstood and often (mistakenly) assumed to be a symptom of a lack of effort. This leads to frustration and confusion which, in turn, create a less than satisfactory experience for students, parents, and teachers. There are some ways, though, to minimize the effects of "completion amnesia" that anyone tasked with supporting students can use.

First, be patient. Adults, for the most part, do not struggle as much with such matters as adolescents do. Solutions that are easy for us to understand and use are not always easy for students. This can lead to a great deal of frustration when what appears to be an easy fix always seems just out of reach. Patience and knowing that the solution is easy to us because we have had much more practice can help. There are many times when I hear teachers (and parents) lament having to repeat themselves over and over again. Sure, it is frustrating, but it is also necessary sometimes if the end result is important.

Second, advise the student to slow down and do one thing at a time. Multi-tasking is not always a good thing and with the busy lives students live today, it is easy to see how an eleven year old can feel like she needs to do a lot more than you and I did each day when we were eleven. While the ability to multi-task can help get things done, it also contributes greatly to making careless mistakes. A lack of focus also prevents the student from possibly remembering important key concepts. Slowing down, taking one thing at a time, and being more deliberate in your work can help prevent carelessness and support thorough completion.

Third, add "when" and "where" to each assignment. I cannot tell you how many times I have heard students answer the question, "What do you need to do?" That is certainly important. However, two other questions have shown to help students actually follow through and get the assignment done on time and with good quality. Those questions are, "When are you going to do it?" and "Where will you do it?" If you use an assignment book or have a chart at home, add those two pieces to the equation. You may see better results from needing to answer them. Also, the more specific your answers are to these questions, the better.

Fourth, and finally, allow students to learn from their mistakes. This may be the toughest tip for some because it forces parents and teachers to face the fact that making a few mistakes along the way is where the learning takes place. It is tough because it places the learning process in front of the conversation in place of results and grades. Grades have their place, but can distract a student who is doing something new or difficult from focusing on doing better at the task at hand.

If the student has an idea about how to correct their own "completion amnesia", let them try. Give them feedback and enter into a partnership with the student to help them find what works better form them. After all, it is their work and they need to begin owning it. Ask questions. If you hear, "I don't know" too many times, then offering a specific idea is in order. The goal here is not perfection. The standard for satisfaction should be growth and effort.

"Completion amnesia" is a frustrating part of the school experience for students, parents, and teachers. Be prepared to help by considering these strategies.

Read More